A purpose-built property CRM for Indian builders, agents, and channel partners. Manage your leads. Sell with organised follow-ups. Grow with data that tells you exactly what is working.
It Is Rarely The Product. It Is Almost Always The Process. Leads Come In From Five Different Sources, Land In No Particular Order, And Get Followed Up When Someone Remembers. Here Is What That Actually Costs You.
Portal inquiries, website forms, WhatsApp messages, and walk-ins — when there is no central system, someone always gets missed. That someone often had budget.
Telecallers rely on sticky notes and WhatsApp reminders. There is no pipeline visibility. No one knows what the last conversation was or when to call back.
Builders do not know how agents are performing. Channel partners do not get timely updates. Managers guess at conversion rates instead of reading a dashboard.
Payment milestones, GST invoices, commission tracking, and project-wise revenue — scattered across files that do not talk to each other.
A lead visits, the agent notes it somewhere private, and the manager never sees the outcome. The lead goes cold. No one follows up on day five.
Competitors using AI lead scoring and automated callbacks are moving faster. Manual processes that worked three years ago are a disadvantage now.
Manage leads, properties, and your team from one place. Sell faster with AI scoring, WhatsApp follow-ups, and automated pipelines. Grow with actionable reports and zero data gaps — built specifically for how Indian real estate teams actually work.
Every incoming lead is automatically scored based on source, behaviour, engagement, and budget indicators. Your team works the hottest leads first — not the most recent ones.
AI-PoweredSend property brochures, payment schedules, and follow-up messages directly from the platform. Every WhatsApp conversation is logged against the lead record automatically.
WhatsApp CRM Real EstateCapture leads from 99acres, MagicBricks, Housing.com, your website, Facebook Ads, Google Ads, and walk-ins — all into one unified pipeline. No manual import needed.
Auto Lead AssignmentSet follow-up sequences that run on their own. Missed calls trigger an automatic callback reminder. Overdue follow-ups surface automatically in the dashboard every morning.
Automated Follow-UpTelecallers call leads directly from the browser with a single click. Call recordings, duration, and outcomes are logged automatically — no manual entry required.
CRM for Telecallers IndiaSend drip email sequences to long-term leads. Track opens and link clicks. Every email sent from the platform is stored in the lead timeline so nothing is lost.
Email Integration Real Estate CRMMap your inventory unit by unit — tower, floor, BHK configuration, facing, price. Track availability in real time. Prevent double-booking with live status updates.
Property Inventory ManagementSee exactly which project is generating which leads, at which stage. Drill down by source, team member, date range, or location. Know where to double down and where to cut spend.
Project-Wise Lead TrackingAssign site visits from the lead record. Automated reminders go to both the lead and the assigned agent. Post-visit outcome is logged with a follow-up task auto-created.
CRM with Site Visit SchedulingGenerate GST-compliant invoices, track payment milestones, send automated payment reminders, and produce a complete payment ledger per customer — without touching a spreadsheet.
GST Invoice CRM Real EstateDefine commission structures per project or per agent. The platform calculates and tracks earned commissions automatically as deals close. No more end-of-month disputes.
Real Estate Commission TrackingAdmins, sales managers, telecallers, site visit coordinators, and finance teams each see exactly what they need. Sensitive data stays protected. Permissions are fully configurable.
Multi-User Real Estate CRMSee projected revenue by project, by month, and by team based on pipeline status. Identify at-risk deals before they go cold. Present accurate forecasts to leadership without guesswork.
Revenue Forecasting Real EstateAgents on site and executives on the move get full access from any device. Update lead status, log a call, check inventory, or approve a document — all from a phone.
Mobile-Friendly Real Estate CRMDirect API connections with major Indian property portals pull leads in without manual imports. Respond faster, assign automatically, and track portal ROI in a single view.
Real Estate Portal CRM IntegrationWant to see how these features work for your specific workflow?
Request a Live Demo — No CommitmentOne platform. Multiple roles. Every user gets a view that matches what they actually do — not a generic screen with half the options irrelevant to their job.
Manage multiple projects, track inventory unit by unit, monitor channel partner performance, and forecast revenue — all from one dashboard.
Individual agents and property consultants get a personal pipeline, automated follow-up reminders, and one-click calling — so they close more without working more hours.
Designed for high-volume calling teams. One-click dial, instant lead notes, automated callback reminders, and daily call targets — everything a telecaller needs without friction.
Channel partners get their own login, see only their assigned leads, submit site visit outcomes, and track their commission status — all without calling the builder's office.
Marketing teams and agencies managing campaigns across portals and social channels get real-time source tracking, cost-per-lead data, and conversion analytics per campaign.
OSPL Real Estate CRM is available in three deployment models. Whether you want to own the software outright, pay annually without managing a server, or need a fully custom enterprise build — choose the option that fits your business needs.
Choose a plan that fits your team size and requirements. All plans are cloud hosted and include regular updates.
Complete control with a one-time license.
Custom CRM for unique processes.
Not sure which plan fits your business? We'll help you figure it out in 15 minutes.
Schedule a Free ConsultationGeneric CRMs like Salesforce, Zoho, or HubSpot are built for general sales teams. They work — but they are not architected for Indian property workflows, builder-to-channel-partner commissions, or portal integrations.
| Capability |
OUR PLATFORM
Originate Soft CRM
|
Zoho / HubSpot | Sell.Do / Generic RE CRM |
|---|---|---|---|
| Built for Indian real estate | Purpose-built | Generic | Partial |
| AI lead scoring | Included | Add-on / Paid | Limited |
| WhatsApp CRM integration | Native | Third-party | Varies |
| Indian portal API (99acres, MagicBricks) | Direct integration | Manual import | Yes |
| GST-compliant invoicing | Built-in | Requires add-on | Varies |
| Commission & incentive tracking | Built-in | Custom dev needed | Basic |
| Channel partner portal | Included | Not available | Limited |
| Property inventory management | Unit-level tracking | Not available | Yes |
| One-click calling for telecallers | Built-in | Third-party | Yes |
| Hosted on your own domain | Always | SaaS only | SaaS only |
| One-time ownership option | Available | Monthly subscription | Monthly subscription |
| Customisation to your workflow | Full | Limited | Partial |
Book a free demo. Bring your real process — portal leads, telecalling team, channel partners — and we will show you exactly how the platform handles it.
The CRM connects seamlessly with our full-stack Real Estate Software Suite — property portals, buyer apps, and ERP systems.
Explore Entire SuiteGet in touch
Reach out to our real estate technology team directly — we respond within 24 hours.