With the approach of 2019, the digital marketing landscape has seen an impressive shift. There are a lot of digital marketing trends that are coming up in the recent high – tech internet connected epoch and it is obvious that if businesses need to achieve their objectives, they should definitely use these trends because what worked in the previous year may not be applicable for this year. There are a lot of companies offering digital marketing services to the customers worldwide.
It is essential for an entrepreneur to know about the recent strategies in the digital marketing field. This will certainly allow business owners opting for the digital marketing services to get awareness about the top trends in the internet marketing area. Hence, it will indirectly help to make a clever decision while selecting an internet marketing company.
Know About The up-to-the Minute Digital Marketing Trends
a) Search Engine Optimization A/B Split testing : In reality marketing is all about testing, it is for this reason SEO A/B split testing is in the top of the list. The SEO A/B split testing is just like all split testing where an expert can separate the variables mounting traffic. It will help to make a targeted strategy to content changes.
b) Artificial Intelligence/AI : It will take over the whole world. This will help to analyze the customer behaviour and searching patterns by using data from social medium platform and blog posts. Certainly it will enable to understand how customers and users are finding products and services.
c) Programmatic Advertising : Use AI to mechanize the ad buying so that companies can target more definite audiences.
d) Chatbots : This has become an essential part of internet marketing in 2019. Indeed, the AI based technology will enable to chat in real-time whether it is day or night with the site visitors or the customers.
e) Personalization : To stand out amidst the masses in 2019, it is necessary to personalize the marketing. It can be said, that 96% of marketers believe that personalization progresses customer relationship. Infact, a research work by Marketo shows that a personalized, prompt email is three times better than batch-and-blast emails.
f) Video Marketing : Simply, don’t just think of YouTube. In order to witness high percentage of traffic, prepare a video post or make a live broadcast on Facebook, LinkedIn and Instagram.
g) Influence/Tastemaker Marketing : It is basically a word-of-mouth marketing that mainly focuses on making use of the key leaders to intimidate brand’s message to bigger markets.
h) Social Messaging apps : The social messaging apps will enable to send messages directly to customers; it is a kind of personalization that adds value to the user’s experience.
i) Visual search : It will help to take the user’s experience to a new level. Through visual search, users can upload an image to perform a search and get more specific results.
j) Micro Moments : Messages can be delivered clearly and in a few words within seconds through the help of smart phones & tablets.
k) Social Media stories : The social media websites have become the most vital source to advertise services and products. Therefore, publishing stories in social media platforms will surely bring huge traffic.
Hence, it can be said that professional web development services is not the only key to success in the online business. Side by side, a suitable digital marketing approach definitely will bring the desired result for companies in the present era.