What Makes Poila Boishakh So Special And Why You Should Celebrate It?

Poila Boishakh

Happy Bengali New Year to everyone from the bottom of our hearts. Growing up in a Bengali home, Poila Boishakh has been a grand spectacle. From “Neem-holuder” snan to Ilish bhog – it’s raining grandeur literally.

As the world-renowned bard, Sri Rabindranath once sang –

“Esho, he Boisakh, esho esho…” which literally translates to “Come, O Boisakh…Come…Come.”

What it means that Bengalis all over the world wait for this auspicious day. Long before the craze of New Year Eve or Christmas has hit the Indian subcontinent – we knew our new chapter in the arms of Poila Boishakh. It is a rich culture that breaks the shackles of religion and unites all.

Hindus, Muslims, Christians – all dissolve into one effervescent solution. We are proud Bengalis. And, that’s our PRIDE. But what most don’t know is the reason behind such a spectacle. Let’s have a look at how Poila Boishakh is celebrated with much pomp and show –

A brush of history, shall we?

As per historians, the origin of the Bengali New Year dates back to the 15th Century. During that time of the Mughal rule, an agricultural tax (khajna) was levied on the Bengali peasants. Now, as the taxation was levied based on the Islamic lunar calendar, it didn’t match with the harvest time of the-then Bengal. Thus, the Mughal emperor Akbar instructed his royal astronomer to devise a new harvest calendar that would match with the Bengal’s harvest season. And, hereby, the Bengali New Year or Poila Boishakh was incepted.

Fascinating, isn’t it?

But, Poila Boishakh isn’t just about the farmers. It’s much more than you realize.

Bring out the new YOU!

The best part of this festival is that it has no boundaries…

It is much more than just you and me. The rich and the poor, men, women, and children together unite on this day. This day marks a new chapter in our life. A new beginning of everything. As the world and India are battling from the clutches of Coronavirus; Bengali New Year is here to rekindle our dying spirits.

Take out our new clothes that you have been saving up for this day. Shower your family, friends, and relatives with love & respect – as a lot depends on this day. It is believed that Poila Boishakh is like a reboot to everything good. If things haven’t been good lately, TODAY it’s time to change. Today, we can start all over.

We may wash away our hatred, competitiveness, and vice to unite over plates of panta bhaat (watery/runny rice) and, Ilish maach (Hilsa fish). As you’re elbow dip, may the happiness of your face be ever kindled.

But, where there’s culture, food, and tradition – can business be far behind? That being said; this auspicious day is “super” eventful for Bengali businessmen.

A busy time for Bengali “byaboshai” babus

Poila Boishakh is also a busy time for businesses!!

It might feel like a day, but its preparations begin way ahead of time. In fact, ‘chaitra’ or, the last month of the Bengali calendar – is a busy phase for traders and enterprises. The famed end-of-year sale (much older than Myntra’s end-of-reason sale) attracts humongous crowds from all sectors of Bengal.

Poila Boishakh is the time when Bengali businessmen open their new ledger (Halkhata). Bengali traders from both parts of Bengal (India and Bangladesh) hold this of paramount importance. Many households hold ‘yaggya’ or an offering to the Almighty to seek His blessings. During this holy duration, Bengali households publish and exchange ‘panjika’ (Bengali almanac) to get a hold of the upcoming events (for the following year).

Why not start a business of your own?

It isn’t such a bad idea, is it?

Considering the auspiciously celebrated form, Poila Boishakh can be an excellent opportunity in new territories. There are numerous start-up ideas to choose from. A very relevant option is to open a freelance marketplace like Upwork.

And, why not?

Ever since the pandemic hit our shores, many have retorted to freelancing as their career path. Companies are also looking for a cost-effective solution to run businesses. This is perhaps your chance to buy the best freelance script from Originate Soft. Our 100% customizable script is affordable, powerful, and future-proof too!

You can also venture into other territories like opening a dating platform with the best dating script. Or, buy classified script for starting a classified marketplace. The opportunities are endless. May the grace of the Almighty shower you with blessings on this Poila Boishakh.
We wish you the very best in your future endeavors…


Tips for Choosing the Right Digital Marketing Company

Business professionals must know that digital marketing plays an imperative role in the success of their company. It can convert your whirling business into a brand over a couple of days if used wisely. If you are expecting a mind-blowing result from the service provider, then pay attention to how you select the digital marketing company. This blog will discuss the process of finding a reliable, successful, and established company for help.

How will you choose the right company for your online marketing?

Conduct in-depth analysis in the market –

When you begin researching in the market, you will find out that many professionals can help you with the digital marketing task. So before hiring the professional for marketing your company, use the internet to find out about the company.  On using the web, you can even find out the reviews of the previous clients of the business.

On the other hand, when you will begin researching, you will come across many words relating to digital marketing. It provides you hints and ideas about the practices of digital marketing. With increasing awareness, it helps take effective decisions for the progress of the organization.

Appointment of an experienced firm –

If you are planning to access the online market using the internet, then it is worth remembering that the professional you hire must have notable industry experience. Digital marketing is more of the work of an experienced person rather than others. Though the reputation matters a lot, you cannot deny the fact that experience counts whenever you think of appointing an expert for the job.

When you are hiring a digital marketing expert that has enough practice, it means the professional can overcome the challenges of the industry. All hindrances that you have come across means they are ready to face the obstacles. So, you can understand that the more you work on different projects, the better they can understand and work with the service provider. Therefore, it is wise to choose an expert that has enough experience and reputation in the industry.

Check the online presence –

Digital marketing is all about using the web for marketing your products and services to grab the attention of the users. There are a lot of companies in the market that claim to provide notable results, but they fail to deliver the expected result.

To serve the clients with the best results, keep the blogs updated so that they have the latest information about what’s happening. When the web blog has high-quality content with rich data about the website clone script, readers will automatically get attracted to your company. Hence, use the online platform wisely to enjoy the multiple benefits it can bring to your business.

Tools used by the developers –

Website designing is one of the most complicated tasks. But with experts at help, you do not have to worry about the outcome. Since you will be working with the developer for your online venture, it is your task to ensure the tools and the techniques they’ll be using for the development work.

Development tools are essential as it allows one to understand the functionality, marketing scope of the website, and so on. Online companies expect high returns from their website. To make that possible, pay attention to the minute details.

Free Quote –

After completing the discussion with the service provider, request the expert to hand over an estimate for the job. With the quote, you can make out if the work you do is worth it, as well as the total cost it will incur. On receiving the estimate from the service provider, another critical factor that you need to pay attention to is the hidden costs.

Many companies have hidden costs, and they do not disclose to the clients during the discussion. So you must ask and confirm in the beginning. It will help you prevent inconvenience right from the starting of the project. Careful entrepreneurs have plenty of reasons to enjoy their newly built website, which is a medium to make an entry into the online venture.

This blog is composed of data to inform the readers that preparation is the backbone for success. There are no shortcuts when it comes to making your company’s site. Take steps one after the other and watch as it unfolds. You will see that everything is falling in place if you organize it well.

As you begin looking for a digital marketing company near me, you will have enough choices to make. Originate Soft holds the top position because of many reasons. The first point is that they will listen to you, understand you, and then progress. Digital marking company has a specific way to operate because they need to deliver you the much-needed result.

Social Media Marketing – A Key Approach for Business Promotion

Social Media Marketing

In this fast pace world today, developments in the field of technology have made communication easier than before. People from different corners of the world can come closer in short time, thus distances have reduced to a great extent. They can communicate easily with just a click. This is the influence of social media and developments in online communication.

The beauty of social media lies in the fact that if an incident occurs in one part of the world, it will hardly take a minute to reach out to the people in the other part. Hence, this can be a useful tool for businesses worldwide to flourish, particularly small businesses.

The days of broadcasting about the products and services to the masses are gone. According to one of the recent report, 80% of internet users are mothers who believe in the word-of-mouth of friends and family while making a purchase decision. So, there is no other platform for small businesses to benefit other than consumer word-of-mouth advertisement like social media marketing these days.

The benefits of social media marketing

Improved New Customer’s achievement: One of the greatest advantages of social media marketing is it will give opportunity to connect with a network of potential customers, which even utilizing traditional techniques and SEO will not be possible.

Word-of-mouth marketing: Generally, word-of-mouth would be an efficient way to make sales. Through the help of this marketing approach, you will be able to create raging fans. With their voluntarily help, you can get your products and services known to their network of friends.

Brand Alertness: Creating brand awareness or branding your business with the help of social media marketers will be simpler, faster and less expensive than traditional advertisement or website marketing.

Digital Marketing Services

Customer Withholding: The web 2.0 platforms are considered as the best place to communicate with your customers. You can make your customers to know about new product launch, special offers with ease. Through constant and free communication, you will be able to turn lead to repeat business and referrals. But, remember, the key to such type of communication is to be content rich.

Quick Results: An effective and successful implementation of plan framed by social media experts can surely create immediate results for your business. The benefits in the web 2.0 platform will be long term if a good communication and update of your social media presence is maintained.

The success of social media marketing depends upon the right mix of fruitful strategies. A wrong combination can reduce the traffic and targeted customers instead of attracting them. To get the best results, choose an efficient digital marketing company.

The scope of digital marketing is immense as it includes all forms of marketing done via electronic medium. Social media marketing is indeed one of the most potential digital marketing services today. As it helps to connect with customers easily and stay personalized.

Why is it necessary to pick up a good full service digital agency?

Often, it is found that many brand managers responsible for the promotion of products and services remain unsure exactly how to tie together the potential of Social media. Therefore, it is very important to select a good full service digital marketing agency that specializes in social media marketing.

Infact, it is a larger puzzle of web marketing that should be employed appropriately with existing search engine optimization in order to attract traffic and promote brand reputation. Keep in mind that an elite digital marketing firm will definitely be your success partner in business.

Learn the Plus Points of Digital Marketing Strategy

At the moment, the digital marketing is making a frightening move. There are a huge number of internet users across the world. The main reason is internet offers a quick solution for anything. Hence, it is believed that a business without an online presence could not expect to have a sustainable growth in the present time. In order to make a strong online presence, a perfect digital marketing strategy will play a key role. Usually, digital marketing is an assorted and modern technique of promoting a business to a larger community. It will enable a business to explore its products and services beyond geographical boundaries.

The Prospect of Digital Marketing is Very Big. Why to Miss The Change of Advertising Business on the Internet where The Opportunities are Endless?

The companies worldwide have shifted from the conventional to a digital approach in the modern age. They prefer to get connected with their customers digitally nowadays. There are several plus points of digital marketing strategy.

Digital Marketing Strategy

Go Through The Plus Points at a Glance:

Unbelievable Reach: There are millions and millions of people around the world who are searching for products and services on the internet. As it provides a massive solution. Therefore, a well-planned digital marketing strategy will allow a company to get connected with the targeted audience in less time without spending huge money.

JReckonable Results : The online marketing basically comprises of data and insights that a business/company has generated. So, it offers a very clear picture about how much investment is done and what’s the output. Google Analytics is an excellent tool that helps to measure the marketing efforts of an internet marketing expert.

Immense Increase of Revenue : A carefully planned digital marketing approach will certainly help to give a boost to sales. Thereby leading to increased revenue. Thus, a company would be able to connect with thousands of prospective customers, generate leads and add revenue.

Competitive Edge : The concept of digital marketing is huge compared to conventional marketing. It includes social media marketing, content marketing, SEO and paid online advertising and a lot more. These online marketing methods will help companies to stay ahead of their competitors. It might be probably very hard for any small companies to stand against its giant competitors using traditional marketing methods. Even valuable insights help to comprehend the behaviour of the competitors.

Allows to Move in a Steady Direction : A proper digital marketing approach will help a company to rationalize its business identities & goals. Setting well-defined goals for any companies will become easier through online marketing. It enables a business to run in the right direction and even track the ongoing progress in business.

Allows to move in a steady direction: A proper digital marketing approach will help a company to rationalize its business identities & goals. Setting well-defined goals for any companies will become easier through online marketing. It enables a business to run in the right direction and even track the ongoing progress in business.

Anybody looking for digital marketing services in Kolkata, remember always to consult the experts to make a good use of it and achieve business goals.

Originate Soft: Web Development Company in Kolkata

Web Development Company in Kolkata

To get visibility online, the first and the foremost requirement is to build a website. A website is basically the best place to showcase or highlight about the company’s products and services in front of the World Wide Web. Since, a website is an essential part of any online business, therefore choosing a professional  website design and Development Company is very important. Probably it is the ladder to success in the online business.

There are loads of web design and Development Company in India, but if the search criterion is from Kolkata, then Originate Soft can be the best place. It is a leading website development company in Kolkata that offers a wide array of services including Custom Graphic Design, Website design, CMC development, Mobile App Development and Digital Marketing.

Originate Soft comprises of highly knowledgeable and competent team who are always ready to accept the challenge. The team comprises of both the creative thinkers and tech genius. As a web development company in Kolkata, it has years experience and offers right solution to clients as per their budget. The team works in close cooperation with the clients, understands their needs and offers perfect solution using latest industry standard technologies.

Delivering quality projects on time to clients is the top most priority for Originate Soft. It is for this reason, we have established niche as the best web designing company in Kolkata. It is the quality work that has helped business owners accomplish success in online business. We always craft and design websites with creative strategies, every project is an innovative idea of skillful designers.

Simply developing a website and getting it designed with a stunning look cannot allow a business website to achieve online presence unless there is a support of an SEO expert. Originate soft, as a prime SEO company in Kolkata, have a highly proficient team of SEO professional’s who delivers supreme digital marketing strategies for boosting the ranking of a website in the SERPs (search engine result pages).

Whether it is for web development service, web designing or promotion of business online, we provide all kinds of web services support to help entrepreneurs generate a huge return on investment.

Why is it Important to Choose an Ideal Digital Marketing Strategy?

Digital Marketing

Every online business needs to develop and adopt a proper approach before thinking of success in the online world. Since, the competition in the online business world is too tough, therefore it becomes indispensable for any entrepreneurs to check out a proper marketing strategy. Now, to begin with any type of marketing demands a persistent and constant effort. It is obvious that market trends might change with change of time. Therefore it is essential, to adopt marketing strategies depending upon the recent trend. At the moment, since everything has gone digital, therefore business owners should definitely opt for a proper digital marketing strategy. Of course internet marketing strategies should be directly proportional to the current market requirements. It will allow the brands to connect better with the targeted customers. In order to make the task easier and smooth, it is always good to take advice of an expert.

What Digital Marketing Strategy Implies?

Actually, the digital marketing strategy refers to certain techniques that would enable an online business to expand its limit beyond geographical boundaries. Additionally, it would help an online business to target its audience properly and establish its niche in the market.

digital marketing company in India

Whom to Rely for a Perfect Digital Marketing Approach?

The best option is to hire a professional digital marketing company in india in order to market products and services online. A proficient digital marketing firm will definitely focus on three basic facets for website promotion. These include:

  • Social Media Presence
  • Email Marketing Strategy
  • A blog on (Your business) in home page.

Besides these, focus on quality content that will help Google to crawl easily, thus improving the position in the SERP’s.

What are The Best Digital Marketing Strategies to Boost Online Businesses?

  • An Appealing Web Design and Development Stratagem : Often this strategy is ignored by many marketers as a result the website fails to attract customers globally.
  • Get Notified in The Search Engines Such as Google, Bing, and Yahoo : In order to attain this goal, it is necessary that a digital marketing firm should give attention on effective search engine optimization methods. Unless a website is indexed and gets high ranking in the SERP, it becomes useless to have an appealing website.
  • Applying Video Marketing : Video marketing is considered as one of the key components of the digital marketing approach. Posting interesting videos attached with website links will help to redirect potential customers to the website.
  • Email Marketing : Online world is highly competitive; it is all about delivering quality products and services. In this regard, Email Newsletters play a crucial role. It will help to stay in touch with the target audience, keep them informed about any new launch and other essential news.
  • Engage Customers : The best way to engage customers is to post blogs continuously on the website. The blogs should have keyword rich content with fruitful information.

Want to give a lift to online business and explore it worldwide? Then, hire a good digital marketing company that would help to leverage the power of digital marketing strategy and help to gain the most in an efficient way.

How to Get Started with Accelerated Mobile Pages (AMP)

What Is AMP?

This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad revenue that they may rely upon.

Although experienced developers can often achieve similar results through intensive performance optimizations, publishers often neglect this due to resource constraints. AMP allows these optimizations to be easily achieved without altering the primary mobile web experience.

There’s also the added benefit of its future usage by Google and other prominent web technology companies, who are encouraging its use by integrating it heavily into their respective platforms.


How Does AMP Work?

Essentially a framework for creating mobile web pages, AMP consists of three basic parts:

  1. AMP HTML:A subset of HTML, this markup language has some custom tags and properties and many restrictions. But if you are familiar with regular HTML, you should not have difficulty adapting existing pages to AMP HTML. For more details on how it differs from basic HTML, check out AMP Project’s list of required markup that your AMP HTML page “must” have.
  2. AMP JS:A JavaScript framework for mobile pages. For the most part, it manages resource handling and asynchronous loading. It should be noted that third-party JavaScript is not permitted with AMP.
  3. AMP CDN:An optional Content Delivery Network, it will take your AMP-enabled pages, cache them and automatically make some performance optimizations.

How Will You AMP Your Site?

For starters, you will have to maintain at least two versions of any article page: The original version of your article page that users will typically see, and the AMP version of that page.

Since AMP doesn’t permit things such as form elements and third-party JavaScript, you likely will not be able to have lead forms, on-page comments and some other elements you may be used to having on your page in a standard implementation.

It is also likely that you will have to rewrite your site template to accommodate the restrictions. For example, all CSS in AMP must be in-line and be less than 50KB. Due to loading-intensiveness of custom fonts, they must be loaded using a special amp-font extension, in order to better control that loading.

Multimedia must be handled specially. For example, images need to utilize the custom amp-img element and must include an explicit width and height.

Like images, there is a custom tag that must be used to embed locally hosted videos via HTML5, called amp-video. For embedding YouTube video, however — which the majority of web videos are — there is a separate extended component, amp-youtube.

There is also support for things such as slideshows via amp-carousel and image lightboxes via amp-image-lightbox, as well social media embeds for Twitter, Instagram, Facebook, Pinterest and Vine via their own extended components.

These tag and extended components aren’t difficult to use; they just require some planning in your site design.

In order for Google (and other technologies supporting the AMP Project) to detect the AMP version of your article, you will need to modify the original version of the article page. The original article page must include the following tag, essentially a canonical tag for AMP pages:

<link rel=”amphtml” href=”http://www.example.com/blog-post/amp/”>

The AMP Discovery page also mentions that some platforms that support AMP will require Schema.org meta data to specify the content type of the page. (Currently, “article,” “recipe,” “review” and “video” are listed as page type examples on GitHub.)

Moreover, it also indicates that Schema.org meta data “is a requirement to make your content eligible to appear in the demo of the Google Search news carousel.” So if you’re trying to get a future benefit from Google by implementing AMP, make sure you get your schema right!