What Is The Relevance Of A Graphic Design In Digital Marketing?

Graphic & Web Design Company

Graphic design has evolved into one of the most powerful branches of digital marketing. To add a contemporary flair to your advertisement profile, you need to hire a graphic & web Design Company. They can not only build strong brand awareness but also, influence the purchase decision of consumers.

Until recently, most entrepreneurs failed to grasp the importance of graphic design services. Things have changed in the past decade. There is tremendous interest surrounding it. Let’s dive right into the role of graphic design in the digital marketing scenario.

Helps in forming a unique brand identity

When you hire a graphic design company for your digital marketing campaign, you will be able to –

  • Establish a unique flair
  • Build an innovative approach
  • Create a unique brand

This will help in distinguishing your brand from the competitors. It has a direct impact on your customers and potential clients. Users will be more familiar with your brand image from now on. Thus, properly executed graphic design can help in stealing the limelight.

Importance of graphic design in User Interface

Graphic design for UI focuses on creating the visual part on the screen. A graphic & web Design Company is tasked to concentrate on the visible elements such as color, placement of call to action, size, and more to lend a solid digital experience. Some instances of graphic design in user interface are listed below:

  • Web page design
  • Theme design (Magento, Shopify, WordPress, etc.)
  • Mobile App design, etc.

Relevance of motion graphic designs

Motion graphics are now a part of mainstream digital marketing. Due to rapid technological advancement, this art form has evolved from TV & Film to online marketing. It is not only widely accessible but also, super affordable. As a matter of fact, it is one of the most utilized design formats across leading digital platforms.

Some instances of motion graphics are:

  • Digital advertisements
  • Websites
  • Banners
  • Promotional videos
  • Animated logos
  • Tutorial videos
  • Presentations and GIFs

Some of the most reputed industries that require such services of a graphic design company are software development companies, e-commerce, mobile app development companies, and travel & tourism. While these are some of the prominent sectors, graphic design is required in every major sector of the economy.

Assists in conveying your message to the target audience

“A picture is worth a thousand words”

Every business (big or small) must create a positive and ever-lasting impression in the minds of the users. Moreover, graphics have the potential to surpass the language barrier. To have better understanding, have a look:

  • The logo “Apple” does not even require a caption
  • Brands like Nike or Puma focus heavily on graphics design
  • A picture conveys your thoughts better than words
  • Stunning pictures for blogs and websites
  • Infographics and email templates
  • Newsletters and reports

Hence, when it comes to spreading the right message about your business – you can whom to contact. Originate Soft is a leading graphic & web Design Company in India. Apart from this, we also provide digital marketing, content marketing, CMS development, mobile app development, and many more.

Remember The WOW factor always works!

Improves sales by a huge margin

We are creatures of habit. Once you can form a habit, it stays for ages. Thanks to graphic design, you can build that impact. Quite naturally, we all are attracted to designs that bring a refreshing look. Only through quality designs, your brand can deliver the right propaganda about your products or services.

Anything works here!

A unique logo design, brochures, business cards, flyers, banners – everything requires a strong design effort. You inevitably require the services of a graphic & web Design Company in Kolkata. After all, constructing pieces for sales is always crucial to your success. It demands intense planning which an experienced graphic design firm like Originate Soft can deliver.

Unpopular Myths on Product Design and Development – Debunked

product design and development

Companies of all stature are attempting to build an online presence these days. Websites are crucial in today’s world, and they aid in making an impression on users about your company. However, there are several misconceptions about product design and development that could harm your company’s online presence.

We’ve addressed some common misconceptions about website development, website design, and web application development in this blog. Originate Soft has illuminated the truth behind these myths and assisted in avoiding common misunderstandings.

Myth 1:

There is no need to develop a mobile-optimized website

Truth – Today’s world moves at a faster pace, and it appears that everything must be at hand. We could also see how people need to get things done quickly. As you are not handy, building a website without responsiveness may result in you losing part of your potential clients and your online presence. As we live in a digitalized society, we are constantly exposed to multiple-sized screens. Therefore, instruct your web development companies in Kolkata likewise.

Myth 2:

Having an attractive interface is enough

Truth – Design is one of the things that contribute to the attractiveness of a website as it depicts the appearance of your website. Although a nice design is enticing, it is not a guarantee of increased sales. Many additional factors contribute to the attractiveness of your website, including content, navigation, user-friendliness, responsiveness, and so on.

Fonts, images, graphics, typography, and colors are only a part of the design. It’s also about your website’s structure and accessibility. A new visitor should be able to go to his website without difficulty – this will likely result in more conversions for your business. When a new visitor/existing client doesn’t find any relevance in their search or finds it difficult to obtain the required pages/information, you risk losing them.

Myth 3:

The home page should have all the focus

Truth –

The home page is really important.

When customers/visitors are specifically seeking your website – The truth is that as people use Google search queries, the number of views on the homepage is reducing.

When users search for certain items or services, Google will recommend the relevant pages because it is the most efficient method to respond to the query. In this scenario, focusing on product design and development is critical in increasing your search engine visibility.

Myth 4:

Web development and design is hell expensive

Truth – It’s a common assumption that anything that needs to be built, created, or established to its full potential will be costly. There are new choices for creating a stellar web design that meets your specific requirements. You only pay for the features that have been added to your website. With its distinctiveness and reasonable pricing, this will make you stand out from the crowd.

By understanding your objectives and requirements, a product design and development team can assist you with unique designs. Rather than beginning from scratch, you can now use the customization option to create a well-designed website at a low cost.

Myth 5:

More contact buttons mean more conversions!

Wait let us laugh it off a bit!

Truth –

Do you think a page with more buttons would appeal to you? Or will it increase conversions?

Certainly not!

Only set up buttons where they’re needed. When building your website, make sure to focus on the appearance, functionality, navigation, and user experience (UX) to obtain conversions. Social media buttons are essential when you want your visitor/customer to fill out a form, subscribe to a service, take advantage of a special offer, and other similar scenarios.

Make sure not to overcrowd your website with buttons, as conversions are solely dependent on your website.

Myth 6:

More features mean more customers

Do you believe that by providing more features, you will be able to increase conversions? But, adding more features will make your website more complex, which will negatively impact the user experience. Concentrate on only adding useful features rather than introducing extra elements that would make your website less clear and complicate the user experience.