A Guide to Marketing in This Digital Age Today

Digital Marketing Service

Undoubtedly, today in this digital era, a proper knowledge and guidance regarding digital marketing is necessary for every entrepreneur who is planning to start an online business. In fact, many new and smart marketing strategies for the businesses have become the need of the hour. As the market is now full with small and large scale business organizations, hence the competition is very tough. Every business owner has to face big challenges. There are several sellers selling the same products at similar prices. This shows the level of competition. Therefore, to make your product known to your customers and to standout your business presence in the online world, you need to have a proper guidance on marketing tactics in the digital period.

Before going further in the discussion, it is necessary to say that there are many entrepreneurs, especially the smaller ones who have still got doubt regarding the need for online marketing.

For all those business owners, this blog can give a perfect answer. It will help them to discover why digital marketing is important at the moment. And above all, will also help them to get a proper guidance regarding the marketing in this digital era.

Why the focus is on digital marketing?

In the world of business development and branding, going digital is all the noise. What is digital marketing and why the focus is on digital media?

Online marketing is a broad term that eventually includes advertising, promoting and strengthening of the online presence of your business through the digital platforms. Some of the digital approaches that falls under the umbrella of internet marketing are seo service, email marketing, social media marketing, Pay-Per-Click, PPT submission, Infographics, online brochures, etc.

The focus has now shifted to digital media. No matter whatever the size of your business is – large or small or mid-sized, internet marketing can easily help you to market your business worldwide.

Several benefits you can expect to have if you are hiring an online marketing agency. The internet marketing experts adopt various approaches to market your products and services online. You can invest wisely on your marketing strategies to avail the following benefits.

  • Satisfactorily represent your business and brand online.
  • Allow you to speak to your target audience.
  • Can be found easily by the searchers on top search engines.
  • Provides multiple channels for customer communication

According to online marketing experts, indeed marketing via digital media has become very important nowadays. It helps to improve the website traffic, enhance the visibility of your website on the search engines and estimate the content performance.

Change in internet marketing strategies is necessary – why?

The strategies working in the past may not work or prove effective at present. Have you got any idea why often many businesses fail to get ahead of their competitors?
Probably, it may be because they are not willing to adapt to the ever-changing world of digital media.

How to know when to change your internet marketing strategy?

Below are 5 signs discussed when you have to think on quitting from your existing marketing strategy.

  • Center of attention on low-value metrics: If you only keep focusing on low-value metrics such as clicks and impressions, then you might be missing out. It will help you to know about your marketing visibility and not the real accuracy of the strategy.
  • Only focusing on your brand and not on the audience requirements:Not just be busy on branding your business name, always remember to make content educational that focuses on audience problem and needs. It will help you to target buyers in the initial journey.
  • Excess usage of the keywords: Google has nothing to do with how many times your site shows the keyword “internet marketing”. Its priority lies in providing rich user-experience and relevancy content. Though application of keyword is necessary.
  • Never rely on your gut feeling:Decision making process should not be based on the past. It’s a bad idea thinking what worked tomorrow may become completely rude today. So, guide your marketing approach through objective data. It will give better results.
  • Not Integrated:It is good that your digital marketing will work best when it is integrated with traditional channels.

Hope this information will prove fruitful to cope up with the changing market needs in the online business world.

Social Media Marketing – A Key Approach for Business Promotion

Social Media Marketing

In this fast pace world today, developments in the field of technology have made communication easier than before. People from different corners of the world can come closer in short time, thus distances have reduced to a great extent. They can communicate easily with just a click. This is the influence of social media and developments in online communication.

The beauty of social media lies in the fact that if an incident occurs in one part of the world, it will hardly take a minute to reach out to the people in the other part. Hence, this can be a useful tool for businesses worldwide to flourish, particularly small businesses.

The days of broadcasting about the products and services to the masses are gone. According to one of the recent report, 80% of internet users are mothers who believe in the word-of-mouth of friends and family while making a purchase decision. So, there is no other platform for small businesses to benefit other than consumer word-of-mouth advertisement like social media marketing these days.

The benefits of social media marketing

Improved New Customer’s achievement: One of the greatest advantages of social media marketing is it will give opportunity to connect with a network of potential customers, which even utilizing traditional techniques and SEO will not be possible.

Word-of-mouth marketing: Generally, word-of-mouth would be an efficient way to make sales. Through the help of this marketing approach, you will be able to create raging fans. With their voluntarily help, you can get your products and services known to their network of friends.

Brand Alertness: Creating brand awareness or branding your business with the help of social media marketers will be simpler, faster and less expensive than traditional advertisement or website marketing.

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Customer Withholding: The web 2.0 platforms are considered as the best place to communicate with your customers. You can make your customers to know about new product launch, special offers with ease. Through constant and free communication, you will be able to turn lead to repeat business and referrals. But, remember, the key to such type of communication is to be content rich.

Quick Results: An effective and successful implementation of plan framed by social media experts can surely create immediate results for your business. The benefits in the web 2.0 platform will be long term if a good communication and update of your social media presence is maintained.

The success of social media marketing depends upon the right mix of fruitful strategies. A wrong combination can reduce the traffic and targeted customers instead of attracting them. To get the best results, choose an efficient digital marketing company.

The scope of digital marketing is immense as it includes all forms of marketing done via electronic medium. Social media marketing is indeed one of the most potential digital marketing services today. As it helps to connect with customers easily and stay personalized.

Why is it necessary to pick up a good full service digital agency?

Often, it is found that many brand managers responsible for the promotion of products and services remain unsure exactly how to tie together the potential of Social media. Therefore, it is very important to select a good full service digital marketing agency that specializes in social media marketing.

Infact, it is a larger puzzle of web marketing that should be employed appropriately with existing search engine optimization in order to attract traffic and promote brand reputation. Keep in mind that an elite digital marketing firm will definitely be your success partner in business.

What Role an Effective Digital Marketing Strategy Plays in Today’s Age?

Digital Marketing Strategy

There is a big difference between surviving and thriving in the business. The business owners often have been found to come up with a lot of issues related to the question of thriving in the online business world. However, a business owner might not be familiar with the role of the digital marketing strategy and its impact in the present era.

It is obvious that an entrepreneur might survive anyhow in the business, but they may not prosper without a proper digital marketing plan at the moment. It has become the need of the time to get familiar about the digital marketing strategies.

Certainly, if a business owner is thriving, then it can be said that its revenue is increasing at a rapid pace. In such a situation, it is not only the employees will feel happy, but, even a business owner feels great to take charge of the entire business, isn’t it.

The question that comes at this point is what thing helps a business owner to thrive not just to survive?  There are a lot of factors that can add to business prosperity and growth. But, the most vital factor for the business growth, according to the recent survey is an effective digital marketing strategy.

Digital Marketing Services

Learn About Digital Marketing and Its Importance in Today’s Age

Anybody willing to start with an online business need to have a business website, but it is not sufficient as it can neither bring traffic nor revenue. It is here digital marketing can help to expand business beyond geographical boundaries. It is all about marketing products and services online. This means social media marketing, search engine optimization and content marketing all this comes under one umbrella.

According to some sources, an American spends near about 9.4 hours online. Even most of the people today are spending 24 hours on the internet. Therefore, the internet usage is definitely very high in today’s age. The usage of internet is mounting day by day. It would therefore be good for the entrepreneurs to understand the importance of the digital marketing services and its role in boosting up a business online or they will be left behind.

The role of digital marketing strategy is particularly ideal for small sized businesses that are struggling to sustain in the online market competition.

About 57% of the companies got new customers through the help of their blogs. Almost 62% traffic from the LinkedIn, 52% from the Facebook and 44% from the Twitter.

 Benefits of an efficient Digital Marketing Strategy

  1. An efficient digital marketing strategy will help to reap the fruits of success for businesses of any size. The online marketing plays a critical role in bringing a better cost-per-lead than any other types of marketing.
  2. Internet marketing is easy to track. There is a Google analytics tool that helps the digital marketers, webmasters and SEO analysts track the SEO performance, enquire how well the users are interacting. It is infact a key tool for success in the internet market.
  3. The online marketing will help to improve the brand image of businesses. It is true that an exemplary internet marketing plan can create a good reputation online. This will result in happy customers, which equals to business growth.

The role of online marketing is increasing dramatically. Right from social media, sharable content and SEO, every form of digital marketing is a key to success in the online market.

Digital Marketing Services & Its Trends in 2019

Digital Marketing Services

With the approach of 2019, the digital marketing landscape has seen an impressive shift. There are a lot of digital marketing trends that are coming up in the recent high – tech internet connected epoch and it is obvious that if businesses need to achieve their objectives, they should definitely use these trends because what worked in the previous year may not be applicable for this year. There are a lot of companies offering digital marketing services to the customers worldwide.

It is essential for an entrepreneur to know about the recent strategies in the digital marketing field. This will certainly allow business owners opting for the digital marketing services to get awareness about the top trends in the internet marketing area. Hence, it will indirectly help to make a clever decision while selecting an internet marketing company.

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Know About The up-to-the Minute Digital Marketing Trends


a)    Search Engine Optimization A/B Split testing : In reality marketing is all about testing, it is for this reason SEO A/B split testing is in the top of the list. The SEO A/B split testing is just like all split testing where an expert can separate the variables mounting traffic. It will help to make a targeted strategy to content changes.

b)    Artificial Intelligence/AI : It will take over the whole world. This will help to analyze the customer behaviour and searching patterns by using data from social medium platform and blog posts. Certainly it will enable to understand how customers and users are finding products and services.

c)    Programmatic Advertising : Use AI to mechanize the ad buying so that companies can target more definite audiences.

d)    Chatbots : This has become an essential part of internet marketing in 2019. Indeed, the AI based technology will enable to chat in real-time whether it is day or night with the site visitors or the customers.

e)    Personalization : To stand out amidst the masses in 2019, it is necessary to personalize the marketing. It can be said, that 96% of marketers believe that personalization progresses customer relationship. Infact, a research work by Marketo shows that a personalized, prompt email is three times better than batch-and-blast emails.

f)    Video Marketing : Simply, don’t just think of YouTube. In order to witness high percentage of traffic, prepare a video post or make a live broadcast on Facebook, LinkedIn and Instagram.

g)    Influence/Tastemaker Marketing : It is basically a word-of-mouth marketing that mainly focuses on making use of the key leaders to intimidate brand’s message to bigger markets.

h)    Social Messaging apps : The social messaging apps will enable to send messages directly to customers; it is a kind of personalization that adds value to the user’s experience.

i)    Visual search : It will help to take the user’s experience to a new level. Through visual search, users can upload an image to perform a search and get more specific results.

j)    Micro Moments : Messages can be delivered clearly and in a few words within seconds through the help of smart phones & tablets.

k)    Social Media stories : The social media websites have become the most vital source to advertise services and products. Therefore, publishing stories in social media platforms will surely bring huge traffic.

Hence, it can be said that professional web development services is not the only key to success in the online business. Side by side, a suitable digital marketing approach definitely will bring the desired result for companies in the present era.

Learn the Plus Points of Digital Marketing Strategy

At the moment, the digital marketing is making a frightening move. There are a huge number of internet users across the world. The main reason is internet offers a quick solution for anything. Hence, it is believed that a business without an online presence could not expect to have a sustainable growth in the present time. In order to make a strong online presence, a perfect digital marketing strategy will play a key role. Usually, digital marketing is an assorted and modern technique of promoting a business to a larger community. It will enable a business to explore its products and services beyond geographical boundaries.

The Prospect of Digital Marketing is Very Big. Why to Miss The Change of Advertising Business on the Internet where The Opportunities are Endless?

The companies worldwide have shifted from the conventional to a digital approach in the modern age. They prefer to get connected with their customers digitally nowadays. There are several plus points of digital marketing strategy.

Digital Marketing Strategy

Go Through The Plus Points at a Glance:

Unbelievable Reach: There are millions and millions of people around the world who are searching for products and services on the internet. As it provides a massive solution. Therefore, a well-planned digital marketing strategy will allow a company to get connected with the targeted audience in less time without spending huge money.

JReckonable Results : The online marketing basically comprises of data and insights that a business/company has generated. So, it offers a very clear picture about how much investment is done and what’s the output. Google Analytics is an excellent tool that helps to measure the marketing efforts of an internet marketing expert.

Immense Increase of Revenue : A carefully planned digital marketing approach will certainly help to give a boost to sales. Thereby leading to increased revenue. Thus, a company would be able to connect with thousands of prospective customers, generate leads and add revenue.

Competitive Edge : The concept of digital marketing is huge compared to conventional marketing. It includes social media marketing, content marketing, SEO and paid online advertising and a lot more. These online marketing methods will help companies to stay ahead of their competitors. It might be probably very hard for any small companies to stand against its giant competitors using traditional marketing methods. Even valuable insights help to comprehend the behaviour of the competitors.

Allows to Move in a Steady Direction : A proper digital marketing approach will help a company to rationalize its business identities & goals. Setting well-defined goals for any companies will become easier through online marketing. It enables a business to run in the right direction and even track the ongoing progress in business.

Allows to move in a steady direction: A proper digital marketing approach will help a company to rationalize its business identities & goals. Setting well-defined goals for any companies will become easier through online marketing. It enables a business to run in the right direction and even track the ongoing progress in business.

Anybody looking for digital marketing services in Kolkata, remember always to consult the experts to make a good use of it and achieve business goals.