“If your business isn’t on the internet, then you will be shortly out of business” – goes a famous saying from Bill Gates. As iconic as it is, the reality is the same.
There are numerous instances where your SME or MSME might require the services of a software development company. The reason is rather simple – to gain maximum online visibility. Today’s business is tech-driven and the only way to survive in this competition is to own a solid website.
In case you are still not sure, given below are some of the reasons that can be convincing enough for you to invest in a website today –
Reason 1: A website enhances your brand credibility
“Do you have a website?”
The above question is quite common for businesses today. With the increase in the dependency on the digital world owning a solid website has now become one of the greatest tools to pave your way to success. As people start spending more time on the internet, your online presence makes a huge difference while generating your revenue.
As per studies, 30% of people do not consider a brand credible enough if they do not have a website. If you introspect further you will realize that having a website link directly gaining the trust of the customer. Considering that thousands of brands striving for growth, trusting everyone is not a cup of tea and hence a website acts as a valuable factor in gaining trust and credibility for your business.
Reason 2: A website makes your brand accessible
The ultimate goal of promoting your brand is to achieve sales. Surveys prove that when it comes to purchasing a product or a service customer tend to consider brands that are easily accessible and can be reached out to whenever and from wherever they want. As per statistics, over 63% of consumers consider using a company’s official website when it comes to engaging with a business.
Now that is a huge percentage!
A leading website development companies in Kolkata like us believe that the major reason behind this is that a website serves as a bridge for first-step communication with the customers, offering all the primary information such as what services do you offer, who you are, how many years of experience do you hold and how they can get in touch with you.
In such a scenario where the customer’s patience is quite short, catering to the primary queries is paramount. A website with all the required information can make your brand available to the customers 24X7, and the primary queries of the customers can be answered at any hour of the day.
Reason 3: You can showcase your products or services in the best way possible
If you get in touch with a software development company like Originate Soft, you would understand the crucial role presentation plays in boosting your business.
Customers are always on the hunt for new things, be it blogs, animations are graphics.
If you want your customers to purchase your product or services, a website can help you attract your customers’ attention by showcasing your product in the best way possible. A customized website gives you complete creative freedom, which you can make the best use of true to promote your services, product, and expertise.
Make use of beautiful images, animation, and videos, PDF, or any other creative way that you can think of. Remember, if it is your website the sky is the limit!
While you explore your creativity, it is recommended that you keep in mind the customer’s preference first. Do not go too overboard and meet your layout complex for your customers. The more user-friendly and flexible layout you have the better you establish a loyal customer base. Check our free DEMO for instance!
Reason 4: A website increases the online visibility of your brand
As per surveys, a brand loses its charm if it is not present online. Despite the quality of services, you offer, you will lose customers or reach out to a minimum audience if you do not have an online presence. If you want more and more people to know about your brand, we can build an official website and enhance your online visibility and extend your reach.
Having an official website and shaping a successful online presence, you will be able to acquire more customers despite having an average quality of service or products.
Reason 5: Google loves websites
No matter what the query is Google has always been the answer. This is one of the many reasons why you should get your business online and have a website because Google or for that matter any search engine loves websites. Being on Google search listings can make it quite easier for you to reach out to your clients.
With proper blogs and SEO, you can make your way to the top searches of Google. Moreover, people will be able to search you using keywords that are related to your business does becoming more popular and professional among the folks, willing to get “businessy” with you.
Typing up the knot!
We would like to the above points – it is important to add that a website is an essential part of online marketing. 2020 has been a year of lessons and choosing online marketing over the traditional method surely one of them.
As the demand for digital marketing increases, the leading online branding, and software development company claims that digital marketing and websites go hand-in-hand. Having a solid website is one essential tool that can support digital marketing to its success.