The Google's algorithm is nothing but a complex system that employs several factors in order to determine which websites should appear at the top of the search engine page results. Some of these factors are: the website content, quality of backlinks, and most importantly the audience’s search history. To improve the quality of search results, Google constantly keeps updating its algorithm, which allows the search engine to easily administer different search queries and user profiles.
Hence, if you want your website to secure top Google ranking, you ought to make sure that your website and its web pages comply with Google’s latest algorithm. Reportedly, Google changes or updates the algorithm more than hundred times a year. However, most of its algorithm is overlooked by the online businesses of course unintentionally. But it leaves a negative impact on the company's online presence and SERP ranking.
Though Google does not explain much about how the algorithm works. However, the search engine has clearly stated how the search engine results are determined.
Those include:
- The target and significance of a query
- The relevance of a specific webpage to that particular query
- The dependability and quality of a website content
- The utility of that web page
- The settings and context related to a particular search, including location, search histories, and Google account settings
You must have heard about Penguin, Hummingbird, BERT, RankBrain and Helpful Content Update, eight? All these are previous impactful Google's algorithm, which once shook SEO (the way you know it now).
Well, search engine is not a one-size-fits-all approach; the practice solely depends on your specific business, making it more challenging. Our SEO services company is dedicated to helping your business implement the best and bespoke SEO strategies that abides by the updated Google algorithm, gradually boosting your website ranking.
Understanding Google's Algorithm Updates
Do you want your website to rank well in Google’s search results? Then you need to constantly adapt to their ever-changing algorithm. Google keeps modifying the algorithms to elevate the search experience of the searchers, offering them the most relevant results. If you want your website to appear at the top of the search engine results page (SERP), you must stay on top of Google’s updates.
When it comes to determining a website’s rank, Google’s algorithm considers a number of aspects. The most essential ones include:
Mobile-responsiveness of the website
People these days totally rely on their smartphones. And to the boost their user experience, Google favors websites that are mobile-friendly. Therefore, in case you want to boost your website’s SERP ranking, make sure you website is well-responsive and easy to navigate through any device screen size.
Content published in the website
Not to mention, Google always values high-quality, unique content. So, make sure that the content you publish in your website is informative, compelling, and optimized. Using synonyms and related keywords throughout your content helps ensure maximum reach.
Page load speed of the website
Fast loading sites rank higher because they provide a better user experience. Compress images, minify code, and optimize your site to improve speed.
Quality of Backlinks
The sites that link to you, also known as backlinks, signal to Google that your site is authoritative. Build high-quality backlinks from relevant, trusted sites.
User experience
Google considers metrics like bounce rate and time on site to determine if users find your content satisfying and engaging. Provide an intuitive user experience to rank well.
Voted as a reliable local SEO agency, we at Originate Soft focus on these key factors and continuously optimize your website to meet the criteria of Google’s best practices. Our one and only goal is to help you achieve your business goals while maintainimg a high rank in the SERP. However, as Google’s algorithm continues advancing, even sites with good rankings must persist in improving to avoid slipping in position. Our SEO services company has the experience and expertise to keep your site ahead of changes to Google’s algorithm.
Why should you partner with an SEO Company to Stay Ahead of Updates?
To rank well in Google, your website needs to stay ahead of their algorithm updates. Google frequently tweaks their algorithm to provide the most relevant search results, and if your SEO isn’t up-to-date with the latest changes, your rankings can drop significantly.
SEO for local business concentrates on monitoring Google’s algorithm and help anticipate updates to keep your campaign optimized. For instance, Google’s BERT update, which appeared in late 2019 changed how the algorithm understands language and evaluates search intent. After BERT was introduced, a lot companies experience a downfall in their business, because their SERP ranks dropped down hugely.
However, an SEO services company that is fluent in semantic search and natural language processing would have optimized content and technical elements for BERT right away. By partnering with an SEO company, you can stay on top of updates like BERT. And there are a number of reasons behind it, including:
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Your rankings depend on an optimal SEO strategy based on the latest algorithm factors.
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New updates often devalue outdated techniques and strategies, causing sites that don’t adapt to plummet in rankings.
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It can take months to regain lost traffic and rankings, impacting your site’s visibility and revenue during that time.
How We Help You to Stay Ahead of Google Algorithm
Our SEO services company actively monitors Google’s algorithm and tests the latest updates to determine the optimal strategies. We perform multiple duties, ensuring that you stay on the top of Google’s search engine page result. These include:
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Evaluating rankings reports and site metrics to identify drops in traffic or rankings
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Researching announcements from Google about updates to understand the changes
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Testing and assessing how updates impact rankings to find the best optimizations.
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Quickly implementing updates to client SEO campaigns to regain and improve their rankings.
By teaming up with our SEO Company relentlessly focused on staying ahead of Google, you can have confidence your website will rank as highly as possible and avoid devastating drops from algorithm updates. The success of your SEO campaign depends on up-to-date strategies that align with Google’s vision of the best search results.
On-Page Optimization
We will optimize your website content for search engines by including relevant keywords, internal linking, optimizing page titles, URLs, image alt text, and content. Our on-page SEO services include:
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Keyword research and inclusion: We determine the most valuable keywords for your business and include them naturally in your page content.
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Page optimization: We optimize page titles, meta descriptions, header tags, image alt text, and content to include target keywords.
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Internal linking: We add links within your website to connect related pages and pass link equity between pages.
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Mobile-friendly design: We ensure your website is mobile responsive so it ranks well on mobile searches.
Off-Page Optimization
We build high-quality backlinks to your website from authoritative websites to improve your search rankings. Our off-page SEO services include:
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Competitor analysis:We analyze your competitors’ backlink profiles to determine effective link building strategies.
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Outreach for high-value backlinks:We connect with authoritative websites and influencers in your industry to build high-quality backlinks.
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Effective link building strategies:We use proven link building tactics like guest blogging, broken link building, and resource page links.
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Manual link vetting:We manually vet all links to your site to ensure they meet Google’s link quality guidelines.
By optimizing both on-page and off-page factors, our SEO services will help improve your search rankings over time through an ethical and sustainable process. We aim to build organic search traffic and increase visibility in a way that provides long-term results. Our SEO experts stay up-to-date with Google’s algorithm changes to keep your website optimized and ahead of the competition.
FAQs: Get All Your Queries Answered
How often does Google update its algorithm?
Google usually modifies, updates, or changes its algorithm for over thousand times every year. Sometimes, the search engine don’t even bother to announce these changes. Some updates are small and have little impact on search rankings, while others are more significant and can cause major changes to the SERPs.
How do algorithm updates affect search rankings?
Algorithm updates impact on the search rankings in multiple ways. The updated algorithm can change the significance of different ranking factors. These could include the quality of content, the relevance of keywords, and the authority of a website. Or, they can choose to make it more complex for websites to rank for certain keywords or topics.
Can algorithm updates lead to penalties for websites?
Certainly! Algorithm updates can lead to penalties for websites for violating Google’s webmaster guidelines. These guidelines include a wide array of aspects, like spam, low-grade content, or plagiarized content. If a website is penalized by Google, it may experience a significant drop in search rankings.
How can an SEO company help with algorithm changes?
An SEO company can help you understand the latest algorithm updates while implementing them to your website in order to improve your chances of ranking well in the SERPs.
How can I stay informed about algorithm changes?
There are a number of ways to stay informed about algorithm changes. You can follow Google’s search blog, read industry publications, and attend SEO conferences. You can also use SEO tools to track Google’s algorithm updates and monitor your website’s search rankings.
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