Car Classified Business

How to Compete with Sahibinden in Turkey and Build a Successful Car Classified Business

Looking to start a car classified business in Turkey? Learn how you can compete with the existing giant Sahibinden and manage a successful business.

0 Sep 04, 2025

Car ownership has grown significantly in Turkey over the past decade, leading to a growing automobile market. With this growth, digital marketplaces too in the country have started expanding. Sahibinden has been dominating the Turkish market for years, and has become a go-to place for making purchases. From cars to real estate, the online classified platform deals in a wide range of industries.

But this dominance in the Turkish market does not make Sahibinden unbeatable. The present day business landscape offers plenty of opportunities for entrepreneurs who are looking to launch a car classified business in Turkey.

Here, in this post, we will discuss how to compete with Sahibinden , what it takes to build a car listing website, and the steps you need to take for creating a profitable car marketplace in Turkey. Read on for further insights.

An Overview of the Car Market in Turkey

The automobile industry in Turkey is one of the biggest in Europe. As stated by the Automotive Distributors and Mobility Association, about 1 million new vehicles were registered in the country in 2024. The number of used cars sold is even higher. At the same time, the consumers have shifted to online platforms for buying their automobiles. Whether it is finding a dealer, finding the right model, or comparing prices, buyers now prefer to do it all online.

This situation has made the launching of a new and used car classified website in Turkey more relevant than ever. By building such a marketplace, entrepreneurs can help buyers connect with sellers and easily conduct buying and selling. Sahibinden has been a market leader for years, however, this platform is not free from limitations. This creates opportunities for new businesses to emerge as a powerful Sahibinden competitor.

Beyond the Market Cap: How New Platforms Can Still Win

As the top classified platform in Turkey, Sahibinden has significant market dominance- in terms of both traffic and brand recognition. If it were a public company, its market cap would be in billions of lira as the platform makes money in multiple ways. However, even a giant like this too has gaps.

Sahibinden is a large-scale business platform that serves multiple niches including real estate, cars, electronic appliances, jobs, and more. This leaves adequate space for focused and niche specific platforms to offer better user experience. You can utilize this opportunity to build a successful car classified business in Turkey.

How to Build a Car Classified Business in Turkey (Step-By-Step Guide)

You can build a car marketplace in Turkey in a few simple steps:

Choose Your Business Model

Before launching your platform, you need to decide how your business will operate. You can choose any of the following models:

Customer -to-Customer (C2C) : Individuals can list their cars and sell to other individuals
Dealer-Based(B2C): Allow car dealerships and professional sellers to list their vehicles
Hybrid Model – Allow both types of users and offer services to a broader user base

Build a Car Listing Website (Without Starting from Scratch)

This is the stage where many entrepreneurs get struck.Building a car classified website from scratch can be expensive, time-consuming, and demand significant technical knowledge. There comes the effectiveness of using a ready-made car classified script Provider in Turkey. It is a software particularly designed for launching car classified marketplaces. While buying a script for your website, look for the following features:

Advertisement posting
Search filters ( based on category, price, brand, model, year, and more)
Featured advertisement
Direct communication tools (through WhatsApp and phone calls)
Payment gateway integration ( such as iyzico and PayU Turkey)
Multilingual support (primarily Turkish and English)
Car comparison tools
A powerful admin dashboard

By using a pre-built car classified script, you can launch your online car marketplace in Turkey quickly and keep your development costs low.

Understand What Makes a Great Car Listing Platform

If you are aiming to be the best car classified platform in Turkey, your marketplace must provide real value to the users. Here is what your users will expect while using the platform:

Good Speed and Ease of Use :Sahibinden does not have a perfect interface. Make yours better than it.

Mobile-First Design: Mobile responsiveness is a non-negotiable feature for a car listing platform.

High-Quality Listings: Make it necessary for advertisers to post high quality listings with multiple images. They should also have VIN and clear pricing.

Search Filters: Add advanced search filters through which your users can find their perfect automobile.

Identification/Reporting/Removal of Fraudulent Listings: It is not uncommon for fraudsters to scam people with fake listings. Have a strong security system through which you can take action against fraudulent listings

By taking special care of these essential factors, you can provide your users with a smooth and seamless browsing/ buying/selling experience.

Monetization Strategies for Your Car Listing Platform

A car classified business in Turkey enables you to make money in multiple ways. A reliable car classified script comes with built-in- monetization channels. It also allows you to add new ones if you prefer.

Featured Listings

Charge sellers for getting their listing displayed on the top locations of your homepage.

Subscription Plans

Offer subscriptions plans to users who are likely to use your platform in the long run, such as dealers and showrooms.

Banner Ads

Allow advertisers to publish ads on the home page or product pages in exchange for a fee.

Google AdSense

Publish ads created by Google on your online car marketplace. Whenever your visitors click on these ads, your website receives a payment.

Commission on Leads

You can also earn an amount by selling buyer leads to car dealers or loan providers

Competing with Sahibinden – Don't Copy, Stand Out Instead

If you are wondering how to compete with Sahibinden , the answer is not to replicate everything that this platform does. You can stand out by doing things better than this marketplace. Although Sahibinden has been the leader of the online car marketplace in Turkey, the platform is not entirely flawless. Many users still face challenges such as lack of quality custom support, restrictions in listing, or lack of personalized features in the classified platform. This creates an opportunity for emerging entrepreneurs in Turkey to start a car selling business online and provide users with positive experiences.

You can present yourself as a powerful Sahibinden competitor by providing faster onboarding, offering personalized search filters, localizing your services, and ensuring transparent communication. Instead of copying, strategically differentiating yourself from this existing giant would be your most powerful tool.

Final Thoughts

With online users increasing each day, the Turkish car market is constantly evolving. Users these days are more tech savvy, have high expectations, and want complete transparency while using an online marketplace for vehicle buying and selling. This is a lucrative opportunity for new entrepreneurs to start a car classified business in Turkey.

At Originatesoft, we offer pre-built car classified scripts with a clean source code that are designed for the Turkish market. With our software, you can easily launch a car buying and selling website in Turkey and manage a profitable business. Our prices are affordable and transparent with no hidden charges. Connect with us today and let us help you start a car selling business online.

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